Connected Displays

Transform the customer experience with dynamic content

ATSC 3.0: A Smarter, Stronger Alternative to Cellular Networks

Built on a scalable architecture, this solution empowers businesses to deploy and manage connected screens across multiple locations—delivering live and on-demand video content to displays, desktops, and mobile devices. From streaming smart signage to live TV broadcasts and recorded media libraries, it’s a versatile solution for every space.

Enhance display intelligence with integrated sensors and AI to deliver real-time, personalized content and customer interactions—driven by data, powered by automation.

Sensor-enhanced displays 

Gather data from a wide range of sensors—such as presence monitors, people counters, temperature sensors, door contact closures, leak detectors, lighting, and air quality monitors—and feed it directly into the Connected Display logic engine to trigger custom, real-time content based on live environmental conditions.

AI enhanced customer interaction 

Speech AI can assist customers by answering questions or guiding them through the ordering process, while video and image AI analyze behavior and preferences to support smarter suggestion-selling, up-selling, and cross-selling opportunities.

Why businesses choose AT&T Connected Displays

Boost Customer Engagement

Deliver dynamic, targeted content that attracts attention and drives sales.

Improve operational efficiency

Manage multi-location displays from a single platform.

Enhance brand identity

Showcase high-quality visuals and video content that reinforce your brand message.

Increase ROI

Use analytics to optimize campaigns and reduce wasted resources.

Retail

AT&T Connected Displays deliver real-time, dynamic content to a wide range of retail spaces—from specialty stores and QSRs to supermarkets, gas stations, and coffee shops. These smart displays enhance the customer experience with:

  • TV Content: Stream live TV or branded video to keep guests engaged.
  • Wayfinding: Help customers navigate with interactive digital maps.
  • In-Store Promotions: Showcase sales, new arrivals, and seasonal offers.
  • Menu Items: Display current menus, specials, and nutritional info.

Healthcare

AT&T Connected Displays improve communication, efficiency, and patient experience across healthcare facilities. From lobbies to patient rooms, these displays provide real-time updates and relevant content, including:

  • Lobby & Common Areas: Share hospital info, announcements, and welcome messages.
  • Room Availability: Display live occupancy status to improve workflow and reduce delays.
  • Patient Boards: Keep patients informed with care team details, schedules, and updates.
  • Room Displays: Support telehealth, education videos, and personalized patient content.

Financial Services

AT&T Connected Displays help financial institutions deliver timely, relevant content that enhances both customer engagement and internal communication. Perfect for use in banks, credit unions, investment firms, and insurance offices, these displays support:

  • Branch Customer Information & Offers: Promote products, services, and local updates in real time.
  • Real-Time Financial Boards: Share live market data, dashboards, and performance metrics with teams.
  • Live Content: Broadcast breaking news, financial updates, or key industry events.
  • Townhalls: Stream internal meetings or executive updates to keep teams aligned.

Hospitality

AT&T Connected Displays enhance the guest experience throughout hotels, resorts, and event venues by delivering relevant, real-time content in key locations. Ideal for use in lobbies, open spaces, near elevators, and meeting areas, these displays support:

  • Hotel Bars & Lounges: Stream live TV, event updates, or promotional content to entertain guests.
  • Guest Rooms: Provide personalized welcome messages, entertainment options, and hotel services.
  • Conference & Meeting Rooms: Share agendas, presentations, and event schedules.
  • Wayfinding: Help guests navigate the property with interactive maps and directions.

Connected Displays in Action

VISALIA A.C.U.T.

Enhancing VA Clinic Efficiency

The VISALIA A.C.U.T. (Active Clinic Utilization Tracking) system, developed in partnership with AT&T, is transforming how the VA monitors and manages its clinical spaces. 

Designed to improve patient experience and operational efficiency, the solution includes features such as interactive wayfinding, live signage, patient education displays, clinic utilization maps, and room-based tablets. These tools are part of a secure, closed network that captures real-time data on room usage—providing actionable insights into how space is used across the facility.

By identifying patterns such as underutilized exam rooms or extended usage suggesting non-standard activity, the system enables data-driven decisions that enhance space planning and staffing allocation. For example, the VA has been able to recognize opportunities to consolidate rooms, repurpose underused areas, and assess provider behavior—all contributing to better resource management.

Benefits to the VA include:

  • Improved clinic space utilization
  • Reduced operational inefficiencies
  • Enhanced patient navigation and communication
  • Greater transparency in room and resource usage
  • A scalable model for expansion to other campuses like Fresno


The successful implementation at Visalia serves as a model for future rollouts, supporting the VA’s mission to deliver high-quality care while optimizing facility performance.